Boost Ecommerce Sales With High-Quality Product Photos
Your products images can make or break a sale. Learn the importance of having high-quality images and tips to optimize SEO, boost sales, and limit returns, in our guide below.
Importance of High-Quality Product Photos
The first impression of your products are the photos. When a customer lands on your site, you only have a few seconds to grab their attention and show the quality of your product.
Images are the most accurate description of your product. Customers want to see exactly what they’re investing in. Your photos are proof of the texture, shape, colors, and sometimes size of the product. A variety of photos and 360 spins allow your customers to make the most informed decision when it comes to purchasing.
Boost sales and limit returns by showing every angle of your product through high-quality images. Most returns from online purchases occur when customers receive a product that looks different than what they saw online.
Lastly, high-quality images boost SEO efforts. Adding alt-tags and descriptions to your photos tell search engines what each photo is. By using clear, accurate photos, you can increase the amount of organic traffic you receive to your product pages.
Tactics for Effectively Improving Your Product Photos
Make sure that your photographer understands your goals for brand visuals. Quality always matters over quantity, so don’t settle for a low-resolution photo of your product that you took in-house.
Variation of photos is key. Include props that accurately indicate the size of your product, and images that show all angles of the product. Lifestyle images help your customers visualize themselves actually using your product. Additionally, 360 spins and high-quality videos drive a 157% increase in organic traffic from SERPs, and is guaranteed to improve conversions for your site.
Include photos of your product in all colors. Don’t just tell them “also available in red, blue, and green,” give them a
photo of the item in each color. There’s nothing worse than having a product with 3-4 color variations, but the product images are only showing one color. Check out this example from Neater Pets, where we photographed their products in all colors, in the same scale, angle, and style for consistency across all variations of the product.
Get The Most Value From Your Product Images
Across all online platforms, high-quality photos have proven to impact customer engagement, establish credibility, and drive sales. Invest in a product photography studio to shoot and edit your product images. For ecommerce brands especially, high-quality visual content like product images can make or break their online presence and customer experience.