Behind the Shoot: Fable Pets’ Essential Crate
Fable Pets is a high-end dog product brand that aims to solve real-world problems, with your pets safety at the forefront. As an established brand with a devoted following, Fable Pets aims for consistency and clarity in all their product photos and video. For them, this means warm tones, clean lines, and lots of detailed shots.
Fable Pets recently brought Skupics Studios on board for their latest product launch. The Essential Crate is designed to double as a side table. Their goal was to capture the new product through lifestyles, on-white images, and videos, so their buyers can see exactly how it looks and functions before purchasing.
Meet Paxil
A highlight of this shoot is a Boston terrier named Paxil. He was selected to bring the Essential Crate to life on camera. Hiring a professional pet model paired with our fully staged studio setups takes the guesswork out of production and keeps the focus on the product’s craftsmanship and utility.
Paxil settled into the crate’s tan, buttercream-toned frame for a series of on-white product shots and lifestyle images. He then walked into a video demonstration showing exactly how the sliding, discreetly stored gate works in real use. It’s the kind of quiet, functional detail that’s hard to communicate in still images alone that comes through on video.
Why it Matters
For a product like this, one that’s part functional dog crate/part home furniture, lifestyle photography and short-form video do a lot of heavy lifting. They show how the crate’s airflow windows, sturdy materials, and side-table styling fit into a home. That kind of visual proof matters most for skeptical shoppers weighing a pre-order sight unseen.
It seems to be working, as early reviewers have already rated the Essential Crate a full 5 stars, with one calling out the same buttercream tone and “elevated” acrylic gate our shoot was built to capture.
Shout-out to the team at Fable Pets, Paxil (and his handler), and our team at Skupics for the great collaboration! Skupics welcomes any interested clients from all ends of the commercial spectrum. Our experience and commitment to quality extends to wherever our clients need us.